Technology-focused internal conference in Singapore
Global FMCG
FMCG giant wanted to shake up its three-day training and development project with a renewed focus on technology. It looked to CWT Meetings & Events and its unrivalled expertise to lead the reinvigorated approach.
The objectives
Unilever, a multinational consumer goods company, wanted help with its annual training and development event for 110 regional leaders. Requirements for the internal conference included a welcome reception, breakout sessions, evening activities and a gala dinner.
The event also needed to demonstrate “digital creativity” through its branding and overall experience.
The solution
Unilever chose CWT Meetings & Events for its understanding of the conference’s needs and objectives as well as its outstanding capabilities proposal.
To address Unilever’s technological and engagement objectives, the team incorporated a mobile app that not only put paperless materials at the users’ fingertips, but also immersed users in the overall digital experience.
CWT Meetings & Events led the creative approach and even included an innovative lip-sync battle in the program.
The results
CWT Meetings & Events’ creative capabilities, dedicated team and quick response time impressed Unilever, solidifying that it was the right agency for the job and able to exceed expectations.
“I really enjoyed working with CWT,” said Lee Shi Ying, a Unilever future leadership trainee. “They were professional and dealt effectively with any last-minute changes that came up. I would gladly recommend their services as an events company.”
The conference received overwhelmingly positive satisfaction survey results, with Unilever confirming plans to work with CWT Meetings & Events on next year’s event.
THE FACTS
INDUSTRY: Fast-moving consumer goods
LOCATION: Singapore
SERVICE: Internal conference – attendee management and digital engagement
EVENT BUDGET: 120,000 Singapore dollars (US$89,000)
RESULTS AT A GLANCE
- Created innovative branding that gave the annual conference its own identity
- Incorporated a customized mobile app that enhanced the technological theme
- Engaged attendees before, during and after the event through digital and traditional methods
- Received overwhelmingly positive satisfaction survey results