Rather than return to the French Alps, CWT M&E took the group to the prestigious ski resort of Verbier in Switzerland. The award-winning five-star location then set the tone for a luxurious and modern two-night stay.
The action-packed itinerary was full of thrills and surprises. The fun began the moment their plane touched down, with the party taken by helicopter directly to the top of the mountain for skiing. The action didn’t stop there; they were also treated to paragliding, professional snowboard lessons and an evening guided sled run.
The trip was also about more than memorable activities – there was a product to launch. Crucial to the success of the trip was ensuring the company had the time to explain the new ranges and immerse the influencers in the brand. To do this, CWT M&E booked a 5-star hotel’s most exclusive suite and worked with a creative designer to bring the space to life in-line with the product branding.
The influencers were encouraged to explore the products while relaxing in the comfortable suite, which included a balcony with candles and rugs where they could sit to watch the sunset. Each product line had its own hashtag that the influencers could use in their posts. CWT M&E arranged for film footage and stills to be taken that could be used after the event on the client’s social media and YouTube channel.