Technology leader fosters knowledge, teamwork and relaxation at regional conference and retreat in Marrakech, Morocco.
A global personal technology company needed help organizing its 450-delegate annual regional conference for Europe, the Middle East and Africa (EMEA). The event aimed to provide updates on its vision and strategy, share best practices, increase its business value, and foster teamwork and interaction. Emphasis was placed on cost-effectiveness and quality.
With specialist teams in 68 countries, CWT Meetings & Events used its market knowledge to exceed expectations.
CWT Meetings & Events was selected for its consulting, creativity and event development value as well as its competitive proposal. It handled all event requirements, including design, luxury accommodations, delegate packs, catering, leisure activities and production.
The team balanced meetings with social interactions, external activities and relaxation, while also ensuring a traditional Middle Eastern experience.
The amazing destination and venues, as well as the atmosphere and creative theme that incorporated the company’s branding, enabled CWT Meetings & Events to achieve the client’s objectives. The interaction and engagement generated during the event were also key to its success.
Post-event survey results demonstrated that 95 percent of attendees were very satisfied with the business value delivered and 93 percent of them were satisfied with the logistics. Since the success of the event, the client has planned to double the size of the following year’s meeting.
INDUSTRY: Personal technology
LOCATION: Marrakech, Morocco
EVENT BUDGET: Undisclosed
RESULTS AT A GLANCE
A successful theme promoted the company’s brand in an original way
An exotic destination, incredible venue and inspiring event environment encouraged interaction and engagement
Event surveys revealed that 95 percent of attendees were very satisfied with the event’s business value