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RESPONSIBLE INCENTIVE

Incentive trip to South Africa

Communications software firm

Creating an event that incentivises and rewards 150 people at the same time as giving back to a community was a challenge that we rose to and were recognised for.


The objectives


GENBAND, a leading provider of real-time communications software solutions, wanted to organize a luxurious, once-in-a-lifetime trip for 75 winners of its President’s Circle Award. The event also needed to have a socially responsible component in South Africa to support the company’s values. 

 


The solution

 

CWT Meetings & Events collaborated with local destination management company Dragonfly Africa to design and organize a high-end program combining elements of South African culture, nature and community service. The event involved nine private charter flights and guests rode in speedboats, toured wine country, saw wild game, interacted with cheetahs, and enjoyed a lavish gala dinner. Guests got to meet local schoolchildren and presented them with running shoes.


The results

 

The event achieved its goal of rewarding outstanding performance and motivating employees. The careful details and thoughtful touches throughout the event amazed attendees. The charitable component was so successful that GENBAND has continued its relationship with the school and its children. The total amount donated reached US$7,000 plus the 150 pairs of shoes taken to the school. Also, CWT Meetings & Events and Dragonfly Africa won SITE Crystal Awards for the most impactful effort toward corporate social responsibility as part of an incentive.

 

THE FACTS 

 

INDUSTRY: Comms software  

LOCATION: South Africa

SERVICE: Incentive trip

EVENT BUDGET: US$1.6 million

 

RESULTS AT A GLANCE

  • Created an unforgettable, motivating experience for participants
  • Donated US$7,000 and 150 pairs of shoes to a South African preschool
  • Built an ongoing relationship with the school

 

 
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