Sweet Success - CWT Meetings & Events recebe prêmio de prestígio por Incentivo a Marca de Chocolates


A CWT Meetings & Events, a divisão de eventos e conferências da Carlson Wagonlit Travel (CWT), recebeu dois títulos – Melhor Incentivo (voto popular) e Melhor Incentivo (voto do júri) – No prestigiado prêmio Grands Prix KRéA 2015.

A CWT Meetings & Events France recebeu os prêmios, por um incentive que levou 60 participantes da famosa marca francesa de chocolates Valrhona ao Peru.

A viagem proporcionou aos participantes encontrarem as pessoas responsáveis pelo cultivo de cacau, usado nos produtos da Valrhona. Por dois dias, toda a cadeia de fabricação de chocolates, dos produtores aos colaboradores, se reuniram para compartilhar sua paixão pela produção de chocolates, seguidos de três dias para explorarem as maravilhas do Peru.

"Estamos honrados por termos ganhado dois prêmios de tal prestígio," disse Floyd Widener, Vice Presidente Sênior da CWT Meetings & Events. "Os prêmios refletem nosso comprometimento em construir eventos criativos que proporcionem aos participantes com experiências valiosas e excedam as expectativas de nossos clientes."

O Grand Prix KRéA é realizado pela revista Meet-In, com vencedores escolhidos através de uma votação online com leitores da publicação e um júri de especialistas em eventos e conferências.

Sobre a CWT Meetings & Events
CWT Meetings & Events é a divisão de eventos do portfólio de negócios da Carlson Wagonlit Travel, empresa global de Gestão de viagens corporativas e eventos.

CWT Meetings & Events is where ideas meet results”. Somos uma agência global de serviços para eventos, com experiência inigualável, que fornece a gestão inovadora e efetiva de eventos. Com mais de 1.400 especialistas em eventos em 68 países, nosso conhecimento local especializado é suportado pelos nossos recursos globais.

Conduzimos inovações na indústria para a Gestão Estratégica de Eventos e entregamos mais de 35.000 eventos criativos e de alta qualidade para clientes de todos os setores da indústria todos os anos. Nosso conhecimento criativo nos ajuda a entregar eventos com busca e seleção criativa e inovadora de espaços, enquanto que com nosso expertise em logística, ajudamos clientes com viagens para grupos, conformidade, logística, e ao mesmo tempo os auxiliamos a realizarem importantes economias.

Para mais informações sobre a CWT Meetings & Events, visite nosso website ou siga-nos no Twitter.


Media Contact
Fredrika Rylander, CWT Global Media Relations
+ 41 79 205 23 47

Sweet Success - CWT Meetings & Events Wins Prestigious Awards for Chocolate Brand Incentive

CWT Meetings & Events, the meetings and events division of Carlson Wagonlit Travel (CWT), has been awarded two titles – Best Incentive (public vote) and Best Incentive (jury vote) – at the prestigious Grands Prix KRéA 2015.

CWT Meetings & Events France won the awards, for an incentive that took 60 participants from famous French chocolate brand Valrhona to Peru.

The trip saw attendees meet the people responsible for cultivating the cocoa used in Valrhona’s products. For two days, the entire chocolate manufacturing chain, from farmers, to employees and confectioners, assembled to share their passion for chocolate-making, followed by three days exploring the wonders of Peru.

"We are thrilled to have won two such prestigious awards,"said Floyd Widener, senior vice president, CWT Meetings & Events. "The awards reflect our commitment to building creative events that give attendees valuable experiences and exceed our clients’ expectations."

The Grand Prix KRéA is run by magazine Meet-In, with winners chosen through an online vote by readers of the publication and a jury of events and meeting experts.

About CWT Meetings & Events

CWT Meetings & Events is the meetings & events division of Carlson Wagonlit Travel business portfolio, the world’s leading business travel and meetings management company.

CWT Meetings & Events
 is where ideas meet results. We are a global, full-service meetings and events agency with unparalleled experience, providing innovative, effective end-to-end strategic meetings and event management. With over 1,400 event specialists across over 68 countries, our expert local knowledge is backed up by our global resources.

We are driving industry-leading innovation in strategic meetings management and delivering over 35,000 creative, high-quality events for customers from all industry sectors each year. Our creative know-how helps us to deliver events with creative and innovative venue sourcing, while with our logistics expertise, we help clients with group travel, compliance, logistics, and at the same time save them money.

For more information about CWT Meetings & Events, please visit our website or follow us on Twitter.


Media Contact
Fredrika Rylander, CWT Global Media Relations
+ 41 79 205 23 47






CWT/BTN Group Research: 96% Rank Strategic Meetings Management As Successful



Companies that have implemented a program for the strategic management of meetings say their programs are successful, though they also say there is still more work to do. The key benefits of an SMM program are greater transparency of spend, cost reductions, improved compliance, risk mitigation and, ultimately, improved effectiveness of their meetings and events. This is according to a new global study, released today by Carlson Wagonlit Travel and The BTN Group.


Driving Success in Strategic Meetings Managementbased on both quantitative and qualitative research, highlights the clear benefits of strategic meetings management (SMM) programs. However, it also shows that the market remains immature.


More than half of the respondents said they had made 10 percent savings from their SMM program, with a further 17 percent of respondents saving more than 15 percent.


The research found that many factors go into the make-up of a strategic meetings management program, making each one unique. There is a perception that the lack of a standard is because SMM is complex. However, SMM programs are in fact ultimately flexible and are tailored to each company’s specific requirements. Over 60 percent of the survey respondents outsource an element of their SMM program, be it tactical support or consulting services for example, which also helps simplify the path to success.


Kari Wendel, Senior Director of Global SMM Strategy & Solutions at Carlson Wagonlit Travel’s CWT Meetings & Events line of business, said, “What we found is that practically everyone who runs a strategic meetings management program defines their program as successful. All the experts agreed that a strategic meetings management program doesn’t have to be complicated and the returns can come very quickly. The advice that emerged from our research is that if you’re starting out, it’s a question of keeping it simple and focusing on strategy: tactical implementation will follow quickly. Don’t be too ambitious to begin with, demonstrate value and then grow. And the absolute key is to identify your stakeholders early on and get their buy-in.”


While there are many components to SMM, strategies typically start with centralized sourcing and contracting of hotel suppliers. This is where much of the cost transparency and saving arises. The study showed that cost transparency and reduction is seen as the most important success metric, followed by attendee and sponsor satisfaction and regulatory compliance.


One of the main barriers to implementing an SMM program is volume: a significant number of survey respondents felt they did not have enough meetings to justify a program. However, the benefits can be realized by companies that spend as little at US$1 million on meetings each year. Over 70 percent of respondents with a program are looking to expand it, clearly demonstrating the value of SMM programs.


Cindy Fisher, Vice President of CWT Meetings & Events at Carlson Wagonlit Travel, said, “We also looked to the future and found that there will be integration of SMM programs with marketing and events programs. Continuing industry consolidation is also going to have an impact. Bigger hotel groups, for example, will make it harder for companies without a strategic approach to negotiate good rates, or even perhaps secure space. What is abundantly clear is that an SMM program is rapidly becoming a necessity.”


CWT and The BTN Group interviewed with more than 20 travel and meetings management experts and SMM professionals. In addition, 246 meetings planning professionals, from multiple regions of the world, completed an online survey.


Discover or download the report Driving Success in Strategic Meetings Management now.



About CWT
CWT is a global leader specialized in managing business travel and meetings and events. CWT serves companies, government institutions and non-governmental organizations of all sizes in more than 150 countries and territories. By leveraging both the expertise of its people and leading-edge technology, CWT helps clients derive the greatest value from their travel program in terms of savings, service, security and sustainability. The company is also committed to providing best-in-class service and assistance to travelers. In 2015, sales volume for wholly owned operations and joint ventures totaled US$24.2 billion. As part of its commitment to responsible business, CWT is a signatory of the United Nations Global Compact Ten Principles.

For more information about CWT, please visit our global website Follow us on Twitter @CarlsonWagonlit


Media Contact

Fredrika RylanderCWT Global Media Relations
+ 41 79 205 23 47